GenRiver Financial was founded in 2014 by an experienced team of financial services professionals who strongly believe that sound financial planning is vital for present & future generations.

Management Team

Eunice Tan


Eunice is the Chief Executive Officer of GenRiver, and has more than 25 years of insurance & financial advisory industry experience. Prior to joining GenRiver, she was an Executive Director of a financial advisory firm. Eunice started her career as an Executive in the Group Insurance department of Great Eastern Life. She is a Certified Financial Planner (CFP) and earned a Bachelor degree in Business Administration (Summa Cum Laude) from Northern Arizona University, where she was awarded the International Student Scholarship and selected as the Most Outstanding Senior in Economics.

Khim Lim   

Managing Director
Client Advisory

Khim is the Head of Client Advisory for GenRiver, and has more than 15 years of insurance & financial advisory industry experience. She has a Bachelor of Business (Honours) from the Nanyang Technological University and started her career in the industry as a fresh graduate. She has built her financial advisory practice on the deep conviction that sincerity in giving honest and sound advice to clients pays off. She has been presented with numerous industry and company accolades, including the Million Dollar Round Table (MDRT), Court of the Table (COT) and Top Financial Adviser Representative awards. Khim is a sought after speaker on financial topics, and was a featured speaker in the annual conference for the Association of Financial Advisers. She has also been interviewed on national print and broadcast media, including FM 93.8 Live (Dollars & Sense with André Ahchak), Love 97.2 FM 最爱频道, Mediacorp Channel 8第八波道 and The Straits Times.

SF Tan

Head, Compliance

SF is the Head of Compliance for GenRiver, and has more than 10 years experience in the financial services industry. Prior to joining GenRiver, he was Compliance Manager of a financial advisory firm. Prior to that, he was an Analyst in regional corporate finance and asset management firms.