GenRiver Financial was founded in 2014 by an experienced team of financial services professionals who strongly believe that sound financial planning is vital for present & future generations.

Management Team

Eunice Tan


Eunice is the Chief Executive Officer of GenRiver, and has more than 25 years of insurance & financial advisory industry experience. Prior to joining GenRiver, she was an Executive Director of a financial advisory firm. Eunice started her career as an Executive in the Group Insurance department of Great Eastern Life. She is a Certified Financial Planner (CFP) and earned a Bachelor degree in Business Administration (Summa Cum Laude) from Northern Arizona University, where she was awarded the International Student Scholarship and selected as the Most Outstanding Senior in Economics.

SF Tan

Head, Compliance

SF is the Head of Compliance for GenRiver, and has more than 15 years experience in the financial services industry. Prior to joining GenRiver, he was Compliance Manager of a financial advisory firm. Prior to that, he was an Analyst in regional corporate finance and asset management firms.